Comprehensive customer insights

The focal point of our research is the customer. The key is in understanding the customer, whether the customer is a current, potential or a lost one.

We produce inspirational ideas and insights about your current and future customers. Properly researched and analysed information is a key in developing business activities.

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Research for a variety of needs

Whether your customer is a private individual or a company in Finland or in Europe, we have a solution to match your needs.

We can map out your customers’ experiences, the benefits they seek, drivers and barriers, competition or brand. We have expertise in both qualitative and quantitative research methods. We carry out continuous, cyclical and ad hoc studies.

With flexible research and reporting methods we are able to produce the analyses you need. Concise, clear and tailored for you!

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"Senso carried out a smooth web-based customer satisfaction survey in different languages and analysed the results quickly. For us, it was especially important that the results were reported clearly for several organizational levels, so that we were able to plan and implement the right and targeted remedies."

– Franciska Janzon
Marketin and Communications
Ramirent Oyj

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"Since 2012 we have developed together with Senso our competitive advantages and our customer satisfaction with our unique restaurant brands. From the beginning, there has been a strong desire to learn about and to know our customers and their valuations.

The clear, place of business –level analyses and the conceptual specifics of surveys have helped us to define our development needs. With the help of Senso we have improved our customer satisfaction and also our customers’ willingness to recommend us. The research has expanded to include more and more restaurants, which tells that we have gained significant benefits from the studies."

– Sini Savusalo
Quality and Training Manager
HOK-Elanto Restaurant Services Oy

Ready-made solutions for exact needs

Our praised research solutions:

Senso DeepDive Senso Brand Senso Lost & Found Senso Radar
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Senso DeepDive

A comprehensive research about customers’ needs, drivers and barriers, behaviors and experiences. Applied quantitative and qualitative methods give you an encompassing big picture of your customers.

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Senso Brand

Specifically designed for B2B companies, Senso Brand tells about your market potential. We look at a wider array of issues than a standard brand research, focusing on business customers’ needs and purchasing phases and at the same time revealing the strengths and weaknesses of how your organisation conducts its business.

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Senso Lost & Found

Make sure that you won’t miss out on future projects or sales trends. Why didn’t you win the bid or why did you? Meant for larger projects, a rolling research package that reveals the strengths and development needs in your sales organisation.

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Senso Radar

How do people see your company through e-channels? Radar analyses target groups, activity and content – both yours and selected competitors’.